Do you own a Shopify store but still confused where best you can promote your products? Are you still hesitant to try out social media marketing because of the huge advertising cost? Well, if these are your concerns you have to stop thinking NOW!
THE TIKTOK SHOPIFY APP Review shows how it has seriously solved all your concerns, sign up now, and get 300$ TikTok ads credits for free! Hard to believe? Just read out this whole article ahead to explore how you can grab this amazing opportunity.
Back to social media marketing,
Many shopify store owners have still not explored this space, for so many reasons, but investment being one of the major ones. However, if you have read news recently, or if you have been exploring social media platforms recently, you would know how massive reach these platforms offer.
Having said this, one such social media platform which is much user friendly and loved by audiences out there is – TikTok. But can you use Tiktok for business? Definitely, yes, you can!
Speaking numbers, as of September 2021, TikTok had over 1 billion users worldwide, and by 2022 these numbers seriously reached new records. Not just this, there are a plethora of reasons why you must start TikTok marketing in 2022, especially if you own a Shopify store, let's check out a few now!
Everything you need to know about TikTok Marketing!
Before getting into TikTok Shopify app, it's crucial to understand what exactly TikTok marketing is, and why you should consider it for Shopify store product promotion.
To get started with, if you are unknown about the platform, launched back in the year 2016, TikTok is a popular short form video content sharing platform. It is used by over a billion of users worldwide not just for entertainment purposes, but also for business purposes.
Since we are talking about Shopify here, the conversion rate of the TikTok platform is extremely high. Reason being, many users use this app to explore new brands before making a purchase online. And if you own a Shopify store, and you have good brand presence over TikTok, you are then on a profitable side!
Is It So Easy to Perform TikTok Marketing?
Your brand or your products may not get famous overnight on TikTok, but it definitely can reach more people within a quick time period.
Back then running TikTok ads were extremely expensive, and many business owners didn't have a clue about how to actually promote products on this platform so that it catches the attention of the viewer without looking too salesy. Yet another issue they faced were related to installing TikTok pixel for ad tracking and of course getting creatives for videos.
However, with the very recent Shopify TikTok partnership, TikTok marketing has become a lot easier. All the above problems have been completely looked after by both the platforms, and the analytics now businesses are getting is just too accurate and actionable. Infact, this integration app is now allowing businesses to create video ads in just a few minutes, track the results of how the content has been performing, and at the same time manage Shopify orders all within the Shopify store itself, isn't this amazing?
Get up to 50% OFF on PiPiADS
How to Add TikTok on Shopify App?
The best part about the TikTok app on Shopify is it is available for free.
You simply have to go to the Shopify app store, search TikTok on the search apps button. Over there, you just have to hit the “Add app” button, and you will be redirected to a page, where you will have to enter your email address. After entering the details there, you are now all set to use TikTok directly in Shopify admin.
Previously, merchants used to try TikTok marketing for promoting products online, by relying more on a developer to make things easier. But not that's not the case, after adding the TikTok app, merchants can monitor the performance of their ads on their store itself.
To make the process more understandable and easier for merchants, this Shopify TikTok partnership is powerpacked with many more features. For example, the video generator tool by TikTok. This tool allows merchants to create TikTok style short videos in just a few minutes. All they have to do is, upload all their product images or videos, and hit the generate button. The tool even comes with a lot of pre-installed short video templates and transitions for sellers to select how they want their video to be.
Apart from these many features, Right now, TikTok is also offering $300 worth of credits to merchants and marketers for free. With these credits, merchants can actually test out TikTok ad campaigns before investing more into this channel. Isn't this amazing?
It truly is, but the catch here is, this is a one time ad credit opportunity, which can be claimed and used very quickly and easily. However, many merchants often miss out on this, because they simply are not aware of this, but we don't want you to let go off this opportunity!
Steps to Get 300$ TikTok Ads Credits FREE with TikTok Shopify App | TikTok Shopify App Review
As mentioned previously, claiming the $300 one time free credits is extremely easy, so below, we'll not just help you with claiming this offer, but even we'll try our best to help you launch your first Shopify TikTok ad campaign:
Add the TikTok App to your Shopify store
Go ahead to your shopify store, and search the TikTok app in the search bar. You will not have to pay any dollar at this stage, you will just have to click the add button, and the app will directly be installed on your store.
Create your TikTok Business Ads Manager Account
Now that you have installed TikTok on your Shopify app store, the very next step is to create your business ads manager account. For this purpose, you will have to keep your business details closer to you since the app will ask for all the basic information.
For example, the platform will ask your business name, email id, current location, contact information, and a few more details to create your TikTok ads manager account.
Note that, you will be entering all these details in the TikTok business dashboard that will appear on the screen right after you have created your account on TikTok through Shopify. On this board itself, you will be handling and monitoring your whole TikTok business account.
Setup TikTok Pixel on your Shopify Store
After creating a business account on TikTok through Shopify, the next step is to set up a TikTok pixel on your Shopify store. Trust us, it is not as difficult as it sounds, and we highly recommend you to follow this step. This is because TikTok pixel is one such premium code that can accurately track all the TikTok campaigns you will be running for your Shopify store.
So, to move ahead with this, click on the create pixel option available right within the TikTok Shopify web application (it's not available for mobile as of now). The pixel gets installed directly within a matter of few seconds.
Now, after it gets installed, you can track your performance by just a click, like – how many people are viewing your store, how many are actually visiting your product pages, how many viewers are adding products to their cart, and ultimately every part of analytics you would require to grow your Shopify store.
Basically, the pixel keeps a track of the whole purchase timeline of the user. The tunnel gets tracked without you manually tracking one all the time. Moreover, through these analytics itself, you as a merchant can discover how much exactly you are spending per customer, and how best you can retarget your audience with minimum spendings.
Long story short, TikTok pixels basically collects all the data of a visitor viewing your store through any TikTok video, what actions they are actually performing on your store, and whether they are interested in buying any of your products or not!
Choose your Target Country
After installing pixel, the next step you will have to do is pick which country is your target market to promote your store's products.
Enter Payment Information
We have almost completed all the processes that will help you get your free $300 credits. Infact, entering the payment information is the last step, once your account gets verified from TikTok's end, your free $300 will be credited to you instantly, and you can further use those credits to create you very first ad campaign.
For up scaling your business you can trying spying on your competitor's selling strategy, regarding the products in demand, hot-selling products, and the precise keywords used for the target audience that would help convert the potential customers into right leads, PPSPY, a Free Chrome Extension provided by PiPiADS for Shopify can be used.
Steps to Create a Successful Shopify TikTok Ad Campaign
Finally, after adding TikTok to your Shopify store, you can now create ad campaigns to promote your business. Remember that most of the content on TikTok are short videos with a lot of transitions and music. To launch your first ad campaign, you will have to:
- First, select the list of products or just a product which you want to advertise on TikTok. The section from which you will be selecting your products is where the traffic will come down to whenever the visitor clicks on it.
- Next, comes the creatives part, over here, you can either upload your ad creative, or you can take the help of tools available on your TikTok business account dashboard. The dynamic video generator available here will generate any video instantly, and you can even edit them as per your requirements.
- After the video gets generated, you can add any text to the video. Remember that adding text to videos is quite essential because it catches the attention of the user. Make sure these texts are strong CTAs like, shop now, or early bird offer, or exclusive deals just for you, type of sentences.
- Make sure to attract more customers by offering deals they won't like to miss out on. You can start out a sale, and then target your audience accordingly. TikTok business in fact offers multiple and broad targeting options, so from age group 20 to age group 50, the choice is yours. We would suggest that you should go broader with your choices, because the algorithm loves reaching out to new audiences quickly!
- After you have selected your target audience, next comes the step where you can actually do behavior based targeting. This is the best thing about TikTok, you can literally target customers according to the type of content they watch on the platform, and according to their watching hours. LITERALLY AMAZING!
- Usually merchants and marketers target customers according to their likes, comments, and shares, however, in your case the choice is yours!
- Last, comes video spending optimization! At this actual step, you will be choosing your daily or lifetime budget for your ad campaign. You will here enter your start and end dates of the campaign, and how you want to continue the campaign in the future.
You can either go for cap based bidding or the lowest cost bidding, whatever fits your budget best. Make sure to use your first $300 free ad credits here to analyze how TikTok actually works, and do it fast, because it's a limited time period steal deal!
Top FAQs on TikTok Shopify App Review 2022
Can I add TikTok to Shopify?
Yes, you can integrate your TikTok account to your Shopify store.
How to get 300$ free TikTok Ads Credit?
Shopify has recently partnered with TikTok for sellers to promote products easily, and with this partnership they are also offering free $300 Tiktok Ad credits after just signing up.
How can I add TikTok pixels to Shopify?
Adding Tiktok pixels to Shopify store is extremely easy, you just have to click on the create pixel button available within the TikTok Shopify app, and the pixel gets installed quickly.
Final Words: Are these 300$ Ad Credits down the line Worth it?
Given the massive audience TikTok offers to sellers, it's undoubtedly a great place to promote products. And when it comes to launching an ad campaign, it is extremely easy too. However, do remember that there will be lots of trial and error in this journey, and that's where these free credits will come to your escape. Make sure to make the most out of these 300$ Free Tiktok Ad Credits, and take little steps, review your metrics often, and optimize as much as you can!
So, what's stopping you from trying to advertise your shopify products on TikTok and earn huge? Dive deep into the TikTok Shopify app, because something awesome is waiting for you there!