When it comes to e-commerce and direct-to-consumer businesses, one of the biggest challenges is how to advertise your products. Even more challenging is how to advertise your products without breaking the bank. More than 84% of dropshipping companies have reported that the primary challenge in this business model is advertising the company’s products. In doing so you need to know what to sell in the market that would turn to be beneficial in your dropshipping business, so the question arises is why analyzing ads is important for dropshipping?
There are so many different ways you can advertise your dropshipped products, but it can feel overwhelming trying to figure out which ones are best for your business. We’re going to walk you through exactly how you can analyze ads for dropshipping success and make sure that your company has everything you need from a marketing standpoint before getting started on your new business venture.
What is ad analysis?
Ad analysis is a process through which you analyze the performance of ads that you are running on your website. It involves tracking how many people have clicked on your ad, how many people were able to convert, and what the purchase behavior is like, of those who have converted. Ad analysis allows you to optimize your ad campaign and make more informed decisions about the types of ads you should be running. By doing ad analysis, you can see which ad formats are performing the best and adjust your campaign accordingly so that you can get more conversions in your dropshipping operations.
You can also use ad analysis to find out why some ads are performing better than others and to figure out where there may be room for improvement in order to improve ROI.
Another important reason to do ad analysis is so that you can take action when things aren’t going well. For example, if an ad is performing poorly, you may want to take some steps to make sure that it isn’t due to an error on your end. Or, if the results of an ad are unexpected or undesirable (like a bounce rate higher than expected), you can act on those findings so that your campaign continues to perform well in the future.
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What information should your dropshipping ads have?
Your dropshipping ads should have a number of things that a dropshipper should look forward to, here are some of them mentioned below:
- Introduction of the product: You should be having some information regarding your product or store. The audience visiting your website or landing page should get a clear idea of the product or the store they just visited.
- Price details about the product: The customer/visitor should not be confused about the price at which the product is being, not only this will help in increasing the trustworthiness but will also increase the overall conversion rate.
- Selection of keywords: The keyword selection here refers to using the relevant and engaging keywords that does not create any confusion among the visitors/audience group. In simple words, the keywords used should be the relevant only.
- Call to action: One of the major things in your dropshipping ads should be the use of proper call to action. You need to use proper CTA for your ads that does not create any confusion among the users/customers.
Dropshipping: How does it work?
A dropshipping business model is one where you don’t actually keep any of the products you sell in stock. Instead, you purchase orders from wholesalers or manufacturers and have them ship directly to your customers. This model is fantastic for entrepreneurs who want to start a business with low overhead, little capital, and little risk. With dropshipping, you don’t own any of the products that you sell in your store. You don’t store them, you don’t pay to ship them, and you don’t have to worry about keeping them safe. Instead, you purchase orders from wholesalers or manufacturers, mark those orders as shipped, and then have those companies ship directly to your customers.
The Pros and Cons of Dropshipping:
As we all are familiar with the fact that there are pros and cons that comes associated with everything. So looking further on to it everyone should be known to the pros and cons the dropshipping business has:
The Pros of Dropshipping
Dropshipping is a distribution method that involves a retailer selling products without keeping any of them in stock. Instead, they purchase orders for products from a wholesaler or manufacturer and then either have the product shipped directly to the customer or arrange for the customer to pick it up at a designated location. If you’re looking for a business model with low overhead and risk, you can’t go wrong with dropshipping. Inventory is one of the biggest expenses for any business, and it’s something that every dropshipping store doesn’t have to worry about.
You’re not storing anything in a warehouse, on your own property, or in your house – you’re just taking orders and having the manufacturer ship directly to your customers. As an overview, dropshipping has the below mentioned key positive takeways that you might wanna look at:
- No need to keep the stock
- Broad product choice and category selection
- No need to take care of delivery and related services
- Choice of supplier is in your hand (choose better profit margin)
- Flexibility in Location
The Cons of Dropshipping
There are a few potential downsides to the dropshipping business model. The first, and likely the most obvious, is that you don’t actually own the products that you sell. That means if they sell out and you can’t get more, your customers are left without the products they thought they purchased. If you’re relying on a single supplier for all of your products, that could be a big issue for your store. You don’t have any control over when new products are released or when they run out of inventory. You have no say in when a supplier gets new shipments, what products they get, or how quickly they get them out to you.
If a product is popular, you could be waiting a long time for a shipment. Following are major drawbacks that one might encounter while considering dropshipping:
- Rising competition in current scenario
- Low margin on products
- Sometimes not having control over inventory can negatively impact
- Dependency over supplier
3 Steps to Finding the Right Products to Dropship
There are a few steps you can go through to make sure you find the right products to sell through dropshipping.
- The first thing you’ll want to do is decide what type of products you want to sell. That might sound like a simple first step, but it’s actually super important. Choosing the right product category can be really crucial for your dropshipping operations.
- The second point is regarding the product trend or the interest people have in that certain product. If you sell products that don’t sell well, it doesn’t matter how much effort you put into advertising them – they’re not going to convert.
- The third point is for the finding the hot selling products at the right time, when they have the lowest competition and high interest. There are some ad spy + product research tools like PiPiADS, BigSpy, etc. that can help in your product research part.
2 Ways to Find Great Products to Dropship
Once you’ve decided what types of products you want to sell, it’s time to select the specific products you’ll be selling. The best way to do that is to read through product reviews on your favorite ecommerce platform. Find products that get a lot of reviews and do an especially good job of convincing readers to buy the product. You want to find products with close to 5-star ratings and a significant number of positive reviews, but you don’t want to focus too much on the number of reviews. Find products with a few excellent reviews but also a lot of reviews that don’t say much of anything.
1. Using Shopify’s dropshipping app
If you’re looking to start a dropshipping business, you can use a tool like Shopify’s Dropshipping App to automatically connect your store with a network of over 20,000 suppliers. Not only does this allow you to browse and select products that you can sell, it also automatically creates an order for each product, sends it to the supplier, and marks it as shipped in your store. This Dropshipping App functionality is great if you’re just getting started with dropshipping and don’t have a ton of sourcing experience. Additionally, the app also allows you to see real-time stock levels for every product, which is great for making sure you don’t run out of inventory and leave customers without their purchases.
2. By using TikTok ads
If you’re looking for products to dropship, you can also use TikTok ads to find products. TikTok is a social media platform that allows users to share short-form videos, and it’s growing at a rapid pace. TikTok is projected to hit 1 billion users by 2021, and it’s a great way to reach potential customers with low-investment ads. When you use TikTok ads to find products to dropship, you’ll want to use a product research script to help you find products quickly. A product research script is used to help you find products that:
- Have significant search volume
- Have low competition
- Have a high-profit margin
When you perform product research in an efficient manner, you’re able to find products that fit all three of those criteria quickly.
Do TikTok adspy tools help in dropshipping?
Yes, TikTok adspy tools can be helpful in making your dropshipping business better. For example, PiPiADS is a TikTok adspy tool and can help in going through an in-depth analysis for the ads running on TikTok. These adspy tool give an in-depth data analysis for the dropshipping ads running, the data and information basically includes ad impressions, cost of product, first seen and last seen, and much more. As a dropshipper keeping an eye over your competitors can also help to a much better extent, this can result into making better dropshipping and marketing strategies.
Conclusion: Why Analyzing Ads is Important for Dropshipping?
That brings us to the end of our guide on analyzing ads for dropshipping success. We hope you’ve learned a lot and are feeling excited to start advertising your products. When you know how to find the best products to dropship, use the best tools, and understand what makes a great ad, you’re on your way to a successful business.