How to Manage Multiple Shopify Stores 2024? A Guidebook for Shopify Sellers

Do you have multiple Shopify Stores and need help managing them? This guide is just for you as you can know about the various techniques through which you can manage multiple Shopify Stores.

Only when your dropshipping business grows and you wish to expand it, should you open multiple Shopify stores. And the best news is that you can open separate accounts under one domain only.

But operating those stores can be chaotic at times if you don't have a proper strategy to manage them. So we have shared a step-by-step guide on How to Manage Multiple Shopify Stores easily.

Big Question – Can you have Multiple Shopify Stores under one Account?

It is not possible to have Multiple stores under one account, but Shopify is a flexible e-commerce platform. Therefore it allows and supports owning multiple accounts needed to operate various stores. You can set up accounts for each new store and even manage the inventory for that store through their respective Shopify accounts. You can also create multiple Shopify stores under one email address with different plans, which shows how flexible the Shopify platform is. This is beneficial as you can have all your communication under one account.

Benefits of Launching Multiple Shopify Stores

Now we are going to discuss various benefits which you can get by opening multiple Shopify stores.

#1 Expanding Business Globally

Who does not want to make their business global nowadays? But you need to also undermine the various challenges which come your way when you open multiple Shopify stores.

The one big mistake that many e-commerce owners make while opening and targeting an international audience is that when they open a store targeting another country, they feel that what they are selling primarily will sell in that targeted country as well. But it's not like that. You need to understand the dynamics of that market and see what's selling well in that market and try to sell those products.

You also have to make a host website/landing page which is exclusively targeting that particular market in their native language, also showcasing offers unique to that region and displaying your product prices in your customer's native currency.

Also, for better administration, you require multiple Shopify stores, which can help you manage tax, currencies, and various other hindrances for making your Shopify Business successful.

#2 Expanding the Target Market

So when you sell numerous Shopify products, you can create multiple Shopify stores, which can help you to specifically target a market segment/audience.

You can launch products depending on the targeted audience and curate the landing page accordingly. Even if you are targeting the market in the same demography, creating multiple Shopify stores is going to be beneficial as, through it, you want to segregate your audience into other demographic categories.

You can also create a landing page/website in that particular language which can help to target better. You can create a separate website for products that are gender-specific, which can help you to expand your targeted audience.

#3 Creating a New Outlet and Sub-Branding

At times when you have to clear your inventory, or you want to offer a few stocks at a discount, it is handy to create a separate Shopify store through which you can clear that stock. If you do this on your primary website, it can, at times, devalue your store and brand image,

Also, showing too many discounts on your website devalue your brand image and can give the impression that your website is always on sale. And by showing deep discounts, you can also de-rail the shopping pattern and always encourage the buyers to wait only for sale to purchase your products which again can hamper your revenue.

To avoid all of this, you can create a separate website that displays your biggest deals and discounts. This way, both your outcomes will get secured, and your income will always be intact.

#4 Segregate Product Lines

This is among the major advantages which you can take leverage when you open multiple Shopify stores. It can also help you to launch a separate sub-brand under the same business, which can even help you to target your audience better and increase sales.

When you have to launch a new segment of products, you can launch it on other Shopify stores and see what the outcomes and response are and then go ahead with it.

How to Make Multiple Shopify Stores?

You can launch multiple Shopify stores super quickly. You can choose any of its plans and then manage to create stores as per your wish.

Creating Multiple Shopify Stores According to Shopify Plans

You have three pricing plans from Shopify – Basic, Shopify and Advanced. So for every new store on these plans, you have to create a new account and complete the signup process for each one.

You can also register for new accounts and stores under a single email id. Pretty easily, you can navigate across them with the help of a store switcher in your Shopify admin.

Creating Multiple Shopify Stores According to Shopify Plus

If you choose the Shopify Plus plan, the expansion of stores becomes even easier. You can easily create it through the Shopify Organization Admin, which comes exclusively with the plus plan. You can then follow the below-mentioned steps:

Begin with Basics:

  • Step 1 – Head to the Shopify organization admin
  • Step 2 – Select Stores
  • Step 3 – Hit on Create store
  • Step 4 – After that, you have to select the store's purpose in the Store type.
  • Step 5 – Enter the name and URL in the Store details

Make sure you choose the correct URL, as it cannot be changed later.

Time to Select your Apps

Though this step is an optional one, you get the option to choose apps if you want them to get preinstalled on your new store.

Importing themes

  • Step 1 – Head to Themes
  • Step 2 – Select Import Themes
  • Step 3 – Choose the Theme you want
  • Step 4 – You can select the theme, or you can even deselect the ones.
  • Step 5 – Click on Done.

Importing Staff

  • Step 1 – Go to the Users section
  • Step 2 – Select Import Users
  • Step 3 – Choose the Staff you want
  • Step 4 – Click Done.

Create your Store

Now you are all set to open your store. Click on Create Store, and now you can log in to your new store and add the required details and customize accordingly.

How to Manage Multiple Shopify Stores?

Now that you learned about how to create multiple Shopify Stores, it's time to learn about how you can manage them effectively. Many challenges related to logistics and management can be faced, but you cannot forget the benefits you get from all of them.

We have discussed a few common but practical aspects which can make the task of managing multiple stores easier.

#1 Optimize the Store

When you are trying to expand your business to multiple GEOs and demographics, you're bound to come across numerous challenges. So you will have to optimize all your different stores concerning the targeted audience.

You got to have a close eye on your website content and the products you are offering. Make sure those are relevant ones that are tailored to your intended audience. You can also test different offers to check out, which drives more clicks.

You can also do GEOs-specific keyword research through which you can learn about the buying habits of that country and then roll out your products accordingly. You can also create your website according to the targeted audience, making it engaging and making sure buyers find the products quickly for which they are looking.

#2 Real-time Inventory Updates

Real-time inventory updates are something that is a must when you want to manage different Shopify Stores at once. It prevents stock out, overselling on any website, and other issues that can devalue the brand's reputation.

Plus, it will also increase customers' shopping experience by ensuring that all items are in stock. And you will like when you centralize your inventory management, where you can keep track of your inventory irrespective of how many stores you manage.

#3 Try to go for Centralized Order Management

When you already have so much to think about, why not go for a centralized order management where you can check out all your inventory-related concerns and various other ones all under one dashboard? It also helps in creating sync between orders received and management across sales channels and fulfillment partners.

When you have many orders to fulfill and keep track of them, you can end up in trouble if you don't have a centralized order management system. When you choose any ideal order management system, you should look for the following key aspects:

  • Regular Inventory sync is done at regular intervals
  • The Order fulfillment from one or multiple nodes and then syncing to the main source
  • The one that automates rules by distributing inventory across various channels and sources.

#4 Centralize your Customer Support

When you have a unified customer support system, you can check out all the support tickets under one roof. You can know what the customer queries are and know about orders in one central inbox from where the support staff can deal with those issues and manage them quickly.

This is also very helpful when you have to localize your customer support to sell internationally because it will help you to stay organized and better focused on the buyer's problems and issues, and you can solve their queries more efficiently. Even it omits the confusion among the customer support team members, which can improve the overall customer service experience.

#5 Selecting the Right Product Information Management (PIM)

When you have a diversified product range, Managing all pieces of information can be clunky. So to help you with that, Product Information management can help you evade all these issues by centralizing your product data.

It will help you to standardize your data and manage it for all of your stores. Also, it will keep track of all the information about your business and also distribute it to your channels effectively, which can fetch you all the information in real-time.

Few Apps to Help you Manage your Multiple Shopify Stores

#1 Veeqo

This is an app for managing inventory across multiple Shopify stores. It will help you to know the accurate inventory across your store. It offers a solution for managing inventory with its multichannel inventory management system through which retailers can sync inventory across multiple Shopify stores, channels, E-commerce marketplaces and warehouses. It comes with features like Warehouse Inventory Transfer, Cycle Stocktake with the Veeqo Scanner, Perfect stock-taking, Inventory automation rules, View detailed performance reports and a whole lot more! Most importantly, it is a Free App which is great.

#2 Shipmonk

If you are looking for an app that can manage order fulfillment across multiple Shopify shops Shipmonk is for you. Order fulfillment is something that is critical for order processing, production and shipping. With Shipmonk, you can sit back and relax as the app takes care of all of this. It comes with features like Inventory management, Returns, Snap ‘n Pack, Order tracking, Multiple warehouses, Billing breakdown and more. It has customized pricing where; you can contact its team to know the exact pricing.

#3 Rewind

Now to take backups of all your multiple Shopify stores, we have Rewind for you. It is a fantastic tool for e-commerce merchants which can give users a competitive edge with robust security. It comes with a lot of outstanding features which aim to make e-shops run properly and be more user-friendly. You get features like getting rid of manual CSV export, offering error checking and reporting, supporting customers via chat, email and phone and many more features. Its pricing plans start from $39/month.

#4 Shogun Page Builder

As the name suggests, this famous landing page builder will make it easier to design, build and optimize landing pages. This is handy for running multiple stores on Shopify as it allows merchants to create templates where they can even duplicate their pages on the unlimited sites they want.

In Shogun's advanced plan, users can sync content across stores which even more makes Multiple store management on Shopify easier and enables them to scale their business. It also offers multiple conversion elements like Video, Forms and more. Moreover, Shogun Page Builder comes with a Free Plan with 2 user accounts.

#5 Vela

If you find it difficult to manage your content on multiple Shopify stores, then Vela is the app to go for! With this app, you can manage product descriptions, photos and a whole lot more – all in a single place. Even it allows you to edit your product listings where you get relevant details options like price, bulk and variants. It is certainly helpful for managing content in stores. It also comes at affordable pricing starting from $5/month.

Top FAQs on How to Manage Multiple Shopify Stores

How many Shopify stores can you link with one account?

If you choose the Shopify Plus plan, you can create unlimited stores on one account. Whereas on other plans, you can only create one store per account. But nowadays, many merchants actually set up separate accounts because they want extra flexibility and to manage to fulfill logistics and other aspects.

How much does it cost to manage multiple Shopify Stores?

With the Shopify Plus plan, you can launch up to 10 stores, including your main store. They are part of the platform fee, which starts from $2000. And for each store exceeding that limit, you will have to pay $250. Regular Shopify users can select the plans – Basic: $29/month, Shopify: $79/month and Advanced: $299/month.

Is it necessary to have multiple email addresses for multiple Shopify Stores?

Absolutely Not. You can easily use the same email address to make Multiple Shopify accounts and create new stores under that account.

How to Switch between Multiple Shopify Stores?

It is pretty easy to navigate between Shopify stores with the help of a store switcher. It has Shopify stores that have accounts under the same email address. And for Shopify Plus, users are grouped by the business according to Shopify contracts.

How many domains are allowed on Shopify?

When you sign up on Shopify, your store will have a “” URL by default. Along with this, regular Shopify merchants are allowed to add up to 20 domains or subdomains to their stores. And for the Shopify Plus users, well, this number goes to a whooping 1,000 domains or subdomains.

Conclusion – Is it Possible to Manage Multiple Shopify Stores?

Now to conclude and answer that question, Yes, you can easily manage multiple Shopify stores, a condition that you have a proper management strategy to do so. E-commerce business and various aspects to be taken care of, and on Shopify, you already have many apps that can come to your rescue and help you to manage separate stores.

By creating multiple Shopify stores, you can scale your profits, but for that, you do require robust planning and efforts, which can make you successful in this business. You can also take the help of above-mentioned steps to help you manage multiple Shopify stores and boost your revenue.

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