9 Best Etsy SEO Tools for Etsy Sellers 2024 โžค Top Picks ๐Ÿš€

Do you fall in this category where despite your best efforts, your listings seem to be lost in the sea of millions of other items? You know that your creations deserve to be seen and appreciated, but how can you make sure they stand out from the crowd? The answer lies in the power of search engine optimization (SEO) and the right tools to help you master it.

It is pretty clear that optimizing your shop for search engines is crucial to your success. From keyword research and listing optimization to shop optimization, the right Etsy SEO tools can make all the difference in driving traffic and sales to your store.

But with so many options available, how do you know which tools are worth your time and investment? Fear not, for we have done the research and compiled a list of the best Etsy SEO tools that will help you unlock your shop's full potential.

So, buckle up and get ready to discover the secret weapons that will take your Etsy shop to new heights!

9 Best Etsy SEO Tools for Etsy Sellers

As I just said earlier, there are hundreds and thousands of tools available in the market, and to make things easier for you, here is a table showing a small overview of the Best Etsy SEO tools while covering some of the primary aspects that you might wanna check out before choosing the right tool for yourself.

Etsy SEO ToolUser RatingFree TrialPaid Plan Starts From
Sale Samurai4.2โœ…$9.99/month

1. Alura


Securing the #1 spot in our list of best Etsy SEO tools, Alura is designed to help Etsy sellers grow their businesses by providing a comprehensive suite of features, including keyword research, product research, and listing optimization. With Alura, sellers can uncover high-demand, low-competition keywords and gain valuable insights into what's selling on Etsy. This all-in-one platform simplifies every aspect of the Etsy seller journey, from research to marketing, making it an essential tool for Etsy sellers looking to increase their visibility and sales.

Alura Key Features

Keyword Research: Alura's Keyword Finder tool has been helping Etsy sellers find high-demand, low-competition keywords to optimize their listings and improve visibility.
Product Research: Alura offers this Product Seeker feature that allows sellers to discover profitable product ideas and understand what's selling well on Etsy.
Listing Optimization: The Listing Helper is helpful for sellers to optimize their listings for better search rankings, visibility, and sales.
Alura Extension: The Chrome Extension provides access to over 60 million Etsy listings, offering key listing insights and validating product ideas with just one click
Shop Analyzer: The Shop Analyzer helps in analyzing your Etsy shop and provides actionable insights to improve your shop's performance.
AI Assistant: Alura's AI templates offer a list of AI templates that can be used to get along with premade templates for social media posts, product descriptions, title generation, etc.
Email Sender: The Email Sender integrates directly with your Etsy shop, allowing you to manage email marketing campaigns more effectively.
Alura Follow-Up: The follow-up feature helps sellers nurture customer relationships and manage their shop finances.

Alura Pricing Plans

Alura offers 3 different pricing plans including the free plan, the paid plans include the Starter plan priced at $19.99/month ($239 annually), and the professional plan at $29.99/month ($360 per year).

2. Everbee


Coming as the 1st runner-up in our list, Everbee is a powerful Etsy SEO tool designed to help Etsy sellers optimize their Etsy product listings and improve their search rankings resulting in eventually increasing sales. With thousands of competitors on the platform, it is crucial for sellers to stay ahead of the game and make data-driven decisions to grow their business.

Everbee offers a range of features, including product analytics, keyword research, and competitor analysis, making it an essential tool for Etsy sellers looking to boost their sales and visibility.

Everbee Key Features

Product Analytics: Allows Etsy sellers to track important metrics such as sales, revenue, and product demand, providing valuable insights into product performance, reviews, visibility score, conversion rate, and more.
Listing Rank Tracker: Track the performance of your listings in Etsy search results, helping you understand how well your products are ranking and identify areas for improvement.
Trademark Monitor (Beta): Protect your brand by monitoring potential trademark infringements, ensuring your intellectual property remains secure.
Shop Analyzer: Analyze your Etsy shop's performance, including sales, revenue, and customer engagement, to identify areas for growth and improvement.
Keyword Research Suite: Find, analyze, and track the best keywords for your business, with insights into keyword search volume, allowing you to focus on high-performing keywords that have a better chance of generating traffic to your shop.
Everbee Chrome Extension: Access Everbee's powerful features directly from your browser, making it easy to optimize your Etsy listings and improve your search rankings while browsing the platform.

Everbee Pricing Plans

Everbee offers 3 different pricing plans including the Hobby plan which is basically the free plan, along with the paid plans including the Pro plan ($7.99 per month), and the Growth plan ($29.99 per month) or $360 annually.

3. Etsyshop.ai


Another titan on our list is Etsyshop.ai, with an ever-growing number of sellers on the platform, it's crucial to stand out from the competition and reach your target audience. Etsyshop.ai offers a range of features to help you achieve this, from product research to store analysis.

Etsyshop.ai is a valuable tool for Etsy sellers looking to optimize their stores and boost sales. With its range of features and competitive pricing plans, it's worth considering as part of your Etsy business strategy.

Etsyshop.ai Key Features

Product Research: Etsyshop.ai's product research feature allows sellers to identify best-selling products and trends in their niche. By analyzing the competition and estimated sales, you can find market gaps and opportunities for your store.
Store Research: The store research feature enables you to analyze your competitors' shops, helping you understand their strategies and identify areas where you can improve your own store.
Top Stores: Etsyshop.ai provides information on the top-performing stores on Etsy, giving you insights into what makes them successful and how you can apply similar strategies to your own store.
Etsy for TikTok: This unique feature helps you discover popular Etsy products that are suitable for promotion on TikTok, allowing you to tap into the power of social media marketing and reach a wider audience.

Etsyshop.ai Pricing Plans

Along with the free trial available Etsyshop.ai offers 3 different plans including the starter plan costing $9.9/month (or $83/year), the advanced plan at $49/month (or $411/year), and the Unlimited plan for $99/month (or $831/year).

4. Etsyhunt


With a vast database of over 48 million Etsy products and 560 million Etsy tags, EtsyHunt enables sellers to conduct in-depth product and keyword research, discover winning products, and find the most relevant keywords and tags for their listings. Additionally, the tool offers shop analysis features that allow sellers to examine the performance of successful shops and gain valuable insights into effective marketing strategies.

With its comprehensive range of features and affordable pricing plans, EtsyHunt is an essential resource for Etsy sellers looking to grow their business and stand out in the competitive marketplace.

Etsyhunt Key Features

Product and Keyword Research: EtsyHunt provides access to a vast database of over 48 million Etsy products and 560 million Etsy tags, allowing sellers to conduct in-depth product research, discover winning products, and find the most relevant keywords and tags for their listings.
Listing Optimization: EtsyHunt offers listing optimization tools that help sellers improve their product listings, making them more attractive to potential buyers and increasing their visibility in search results.
Sales Analytics: EtsyHunt provides sales analytics tools that help sellers track their sales performance, identify trends, and make data-driven decisions to grow their business.
Competitor Analysis: EtsyHunt enables sellers to monitor their competitors, analyze their marketing strategies, and gain insights into what works and what doesn't, allowing them to make more informed decisions and optimize their own store.
Shop Analysis and Ranking: EtsyHunt offers shop analysis features that allow sellers to examine the performance of successful shops, gain valuable insights into effective marketing strategies, and improve their own shop's ranking.

EtsyHunt Pricing Plans

Etsyhunt offers 3 plans including the free plan and 2 paid plans, these plans include the basic plan ($3.99 per month), and the pro plan ($19.99 per month and $16 per month if billed annually).

5. Sale Samurai

Sale Samurai

With its Etsy-oriented SEO features, Sale Samurai has been quite an excellent choice for Etsy sellers seeking to gain greater heights in terms of listing optimization. As an Etsy seller, you understand the importance of using the right keywords and optimizing your product listings to attract more customers and boost your sales.

Sale Samurai offers a comprehensive suite of tools to help you achieve this goal. What makes these things even better is that you can get along with the Sale Samurai free trial if you look forward to trying the basic features offered by this Etsy SEO tool.

Key Features of Sale Samurai

Real-time Etsy search volume: Sale Samurai provides real-time search volume data for Etsy keywords, allowing you to identify popular search terms and optimize your listings accordingly.
Etsy Analytics tool: This feature offers valuable insights and analytics to help you understand your shop's performance and make strategies accordingly.
Etsy Chrome Extension: The Sale Samurai Chrome extension enables you to access crucial stats and data directly on the Etsy platform, without having to leave the site.
Etsy fees calculator: The Sale Samurai Etsy fees calculator helps you determine the ideal price for your products, taking into account various fees and costs associated with selling on Etsy.

Sale Samurai Pricing Plan

Sale Samurai offers a monthly pricing plan at $9.99, which includes access to long-tail keywords, listing data, real Etsy search volume, tag suggestions, and shop analytics.

6. eRank


eRank is a popular Etsy SEO tool and even call it a free Etsy SEO tool due to the number of free features offered by eRank. It offers a wide range of features, including keyword research, competitor analysis, and listing audits, to help sellers make pretty analyzed decisions and grow their Etsy business.

Some of the other tools like the trend tool help in understanding what are the ongoing trends in the market, whereas getting regular SEO reports can help in making the necessary steps according to SEO.

Key Features of eRank

Keyword Explorer: This feature helps sellers discover product keywords that real shoppers are searching for on Etsy, allowing them to optimize tags and titles to drive more traffic to their shop.
Listing Audits: eRank's Listing Audit feature allows sellers to analyze their listings and identify areas for improvement, ensuring that their listings comply with Etsy's best practices.
SEO Reports: eRank provides SEO reports that help sellers identify and implement the best SEO practices for their Etsy shop, improving their shop's visibility on both Etsy and search engines like Google.
Trend Tools: Stay on top of the latest trending items on platforms like Etsy and Amazon to plan profitable products that are in demand.
Top Seller Tools: Keep an eye on your Etsy competitors by tracking their daily sales, listings, and the keywords they use.

eRank Pricing Plans

eRank offers a free plan with limited access to its features, and as your Etsy shop grows, you can upgrade to one of their paid plans, such as Basic ($5.99/month) or Pro ($9.99/month), to access more data and features.

7. Marmalead


Getting the spot at number 7, Marmalead has been a popular choice that makes Marmalead an excellent choice among Etsy sellers seeking to upscale in Etsy SEO. With a user-friendly interface and a range of powerful features, Marmalead is a valuable resource for Etsy sellers looking to grow their businesses.

What makes Marmalead a bit different from other tools in the list, is its ability to analyze and discover the details behind the keywords, all of this data can be used to make better Etsy SEO-oriented decisions for your selling operations.

Marmalead Key Features

Keyword Research: Marmalead offers a keyword research tool that provides information on predicted trends, Etsy search volume, engagement, popular keyword tags, and competition levels.
Tag Suggestions: Marmalead helps users find relevant and high-performing tags for their listings, ensuring better visibility and search ranking.
Listing Optimization: The platform provides listing optimization tools, including letter grades, SEO, and sales factors, to ensure that listings are built for success.
Etsy Rank Tracker: Marmalead allows users to track their Etsy shop's ranking, giving them insights into their shop's performance and areas for improvement.
Competitor Analysis: While not explicitly mentioned in the search results, Marmalead's comprehensive keyword research and listing optimization tools can be used to analyze competitors and understand market trends.

Marmalead Pricing Plan

Marmalead offers an Entrepreneur plan priced at $19 per month or $190 when paying annually.

8. Koalanda


Developed by Koalanda, Ltd., the Koalanda Etsy tool offers a powerful suite of SEO tools specifically designed to improve the overall SEO of the Etsy shops resulting in better sales and increased visibility. With the growing competition on Etsy, standing out among thousands of sellers can be challenging.

Koalanda seeks to empower Etsy sellers of all levels, from newcomers to seasoned entrepreneurs, by providing cutting-edge SEO tools that make their listings stand out and attract the right customers.

Koalanda Key Features

Etsy Keyword Research: Koalanda's advanced Etsy Keyword Tool allows users to discover trending long-tail keywords with real search volume and engagement.
Product Research: With Koalanda's product research tools, sellers can explore top-selling Etsy products, discover emerging product niches, and view the sales history for the past 30 days of every Etsy product.
Competitor Analysis: Koalanda's Etsy Competitor Analysis tool enables users to effortlessly analyze their competitors' shops and identify the factors driving their success.
SEO Tools: Koalanda offers a suite of Etsy SEO tools to help sellers optimize their listings and improve their visibility on the platform.

Koalanda Pricing Plans

Koalanda offers 2 different plans including the free plan along with the paid plans categorized into monthly, quarterly, and annual billing. The Monthly plan is priced at $11.99 per month, the Quarterly plan at $9.99 per month (billed every 3 months as $29.97), and the Yearly plan at $5.99 per month (billed every year as $71.88).

9. Crest


Signing off with Crest as the last tool on our list, Crest can help optimize listings for better visibility, conduct keyword research, and analyze shop sales data. Some of the key features offered by Crest include the orders, listings, and reports that are offered on the basis of goal, popularity, location, and forecast.

One of the most important reasons that makes Cresta a popular choice among Etsy sellers is its easy user interface along with some exceptional features like generating and sharing video content from the listing.

Crest Key Features

Keyword Research: Crest offers a dedicated keyword tool that allows users to check competition levels and find similar keywords. Color-coded results make it easy to identify the best choices for optimizing listings.
SEO Listing Optimization: With an integrated SEO engine, Crest enables users to edit their listing titles, tags, and descriptions while receiving real-time feedback on how these changes affect their SEO rating.
Shop Analytics: Crest provides analytics that includes past-period options, allowing users to track their performance over time. Key metrics are color-coded for quick and easy analysis.
Order Geolocation: Crest allows users to discover markets by filtering listings based on revenue, popularity, and order geolocation.
Goal Setting and Tracking: Crest enables users to define their goals and monitor their progress using graphs and infographics.

Crest Pricing Plans

Crest offers a paid plan at $12.99 per month, making it an affordable option for Etsy sellers looking to improve their shop's performance.

โœ… Etsy SEO Importance

Etsy SEO (Search Engine Optimization) is crucial for increasing the visibility of your shop and its products in search engines like Google, as well as within Etsy's search function. With millions of active sellers on Etsy, it can be challenging to ensure marketplace visibility and attract potential customers to your store. With the implementation of an effective Etsy SEO strategy, you can improve your shop's search ranking, making it easier for potential buyers to find your products.

What are the Best Etsy SEO Practices for Higher Sales?

Etsy SEO Meme

After analyzing the things that a handful of Etsy sellers were doing to upscale their SEO game while increasing the visibility of their stores. I came across some of the traits that almost 90% of these Etsy sellers had in common. Some of them are mentioned below:

  • Be thoughtful about your shop name.
  • Include high-quality photos.
  • Select Etsy SEO keywords carefully.
  • Optimize your shop sections.
  • Use all 13 tags for each listing.
  • Keep listing titles neat and descriptive.
  • Avoid using the same keywords repeatedly.
  • Update your listings regularly.
  • Provide excellent customer service to improve your shop's ranking.

Etsy SEO Keyword Ranking

Keyword ranking is essential for Etsy SEO, as it determines how well your product listings rank in Etsy's search results. By using relevant and popular keywords in your product titles, tags, and descriptions, you can improve your shop's visibility and attract more potential customers.

How Often to Update Etsy Shop SEO?

There is no definitive answer to how often you should update your Etsy shop's SEO, as it depends on various factors such as seasonal keywords, new keyword ideas, and the performance of your listings. However, it is essential to give each change time to be picked up by the search engines before determining whether it is working or not. It is generally recommended to wait at least 30 to 45 days before deciding if the changes you made to your listing have helped your listing.

๐Ÿ’ก Etsy SEO Optimization Tips

From a seller's perspective, there are a set of optimization tips that might be worth considering in your Etsy selling operations:

  • Use long-tail keywords, as shoppers using those keywords are more likely to buy.
  • Explore seasonal keyword opportunities.
  • Track your listing edits to see if they help or hurt your search ranking.
  • Monitor your competitors' sales, listings, and keywords.
  • Stay on top of the latest trending items on platforms like Etsy and Amazon.

Following the tips and best practices, you can improve your Etsy shop's SEO, increase its visibility, and ultimately boost your sales and profit.

Final Verdict on Best Etsy SEO Tools

Now as we conclude the article on the best Etsy SEO tools, it is pretty clear how important these tools are and what are the set of features that play quite an important role in your Etsy selling operations.

Utilizing the best Etsy SEO tools plays a crucial role for any Etsy seller who wants to optimize their listings, improve visibility, and ultimately increase sales. These tools help you uncover relevant keywords, analyze your competition, and enhance your shop's ranking on the platform. By investing time and effort in understanding and implementing effective SEO practices, you can significantly boost your shop's performance and reach a wider audience.

Many of these Etsy SEO tools offer free trials, allowing you to test their features without any risk. This is quite a great opportunity for Etsy sellers to explore various options, experiment with different strategies, and discover the ones that work best for their shop.

Remember, the key to success on Etsy lies in effective SEO practices, and the right tools can make all the difference. Take the time to explore various options, experiment with different strategies, and discover the ones that work best for your shop. With the right tools by your side, you can unlock the full potential of your Etsy business and achieve greater success in this competitive marketplace.

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